A new era of automation is here. And at the heart of it is artificial intelligence (AI), a specialized type of tech that lets you effortlessly analyze and organize content while making informed predictions based on pre-existing data.  

So, what does this have to do with your content management system (CMS)? An AI content management system provides you with all of the well-established benefits of content cloud management – plus the added support of AI for storing, managing, and accessing your data. And because it relies solely on your own corporate sources, there’s no risk of faulty outputs based on bad data. 

Regardless of your industry, bringing AI to the table is one of the best options for boosting productivity and optimizing how you utilize content within your organization. Keep reading to learn how AI and cloud-based content management systems can work together to better your business now and in the future. 

What automated content management can do for your business

Integrating AI into your CMS can make a huge difference in the way your organization uses its digital content. Here are just some of the ways that an AI content management system can drive efficiency in your content operations and ensure your CMS can evolve and scale with your business. 

1. Smarter search and discovery capabilities

Find the content you need right when you need it with AI solutions that make it easier to pull the proverbial needle out of the haystack. AI-driven search and discovery tools use enriched context clues to find exactly what you’re looking for, letting you parse through massive content stores and quickly determine what’s relevant and what’s not. 

The benefits of AI work in reverse, too. With AI data management, you can improve the way you store and categorize your content from the get-go – for example, adding automatic tags that enhance search accuracy and remove the busywork of content organization. 

2. Automated content management

Streamline repetitive tasks and get content approved and published faster. AI helps you automate updates so your data stays accurate without any disruptions, at the same time removing the time-intensive manual inputs that slow down the flow of communication within your organization

3. Real-time tracking and optimization

AI is becoming increasingly integral to the content lifecycle, particularly in terms of tracking performance and optimizing workflows. Use predictive analytics to make data-driven decisions regarding what types of content you need and how to produce it, then seamlessly stay on top of real-time metrics around engagement rates, conversions, and other KPIs. You’ll do a whole lot less shooting in the dark and maximize the utility of every piece of content you create. 

4. Enhanced security and data privacy

There’s a lot riding on making sure your data doesn’t fall into the wrong hands. High-quality AI control systems can act as an added layer of security and safeguard your content from both external and internal threats, with built-in tools that monitor activity and flag anything that seems suspicious. It’s like having an extra set of eyes within your CMS, but bolstered with the added power of advanced AI authentication tools. 

5. Customer service automation

AI isn’t going to replace the need for human customer service reps. It is, however, already being used to help them do their jobs more efficiently through tools like virtual assistants and AI chatbots. These and other AI tools help your customer service team quickly pull out key insights from their conversations, and can also be used to identify customer-facing content gaps and enhance engagement with relevant materials. The result: happier customers, happier reps, and content that quickly connects the dots between service challenges and solutions. 

AI and Your Data

There’s a lot of value in your CMS data, and keeping it protected is always going to be a top priority. This is especially true if you’re operating within a highly regulated field such as banking or healthcare. 

This concern about data safety is a big obstacle to corporate AI adoption, with many AI tools feeding your data to a remote server for processing and putting it at risk of interception. As such, wherever you’re integrating it, it’s important to do your research when choosing an AI service to ensure it takes data security seriously and has proper defense protocols in place. 

Systemware CMS is designed to keep data secure and in compliance 100% of the time, even when AI tools are in play. In this way, we share the responsibility of data security with our clients and help tackle the risks associated with AI data exploitation. 

The time to embrace AI in your CMS is now

If you’re ready to modernize your content operations, then an AI content management system is definitely the way to do it. Moving forward, AI is set to become a mainstay of cloud-based CMS, and a must-have for any business that wants to make the most out of the data at their fingertips (and who wouldn’t?). 

At Systemware, we’ve integrated AI solutions into our existing software that offer all of the benefits mentioned above – and more. Our content services platform can be used to empower your teams, unearth valuable insights, and facilitate data-informed decision-making, all while ensuring you have all the support you need to optimize outcomes and maintain regulatory compliance. 

The future of content management is here. Explore our site to learn more about our AI features and what Systemware can do for your business, and contact us for information on how to get started.