If you know this one, then you are already ahead of the game. The answer is Yottabytes. According to Statistica, in 2020 there were 64.2 zettabytes of data produced, and as the volumes of data grow, we must think bigger…in all ways. Within the decade we are likely to exceed 1 yottabyte of data created in a single year. It’s only a matter of time that data exceeds your own organization’s highest bar.

Solving this requires a variety of factors and not the least is a robust content services platform that can easily scale with your organization. Without scalability, along with comprehensive security and governance, the massive volumes of data of the future will be completely inaccessible.  Research shows that 68% or more of this vast amount of data is never used once it has been created. The time to start thinking about how to manage that is now.

According to Veritas, 85% of stored data is either dark — or redundant, obsolete, or trivial (ROT)

When dealing with all this unstructured data, it is important to glean as much understanding around each piece of content as possible. Storing metadata becomes critical to its management by making it findable, actionable, and transformational. As an organization, being able to place meaning around your content becomes more and more of a requirement as the volumes of content grow.

Metadata frames the context around each piece of content making it discoverable in the vastness of the data avalanche that continues day after day. With the right CSP, searching your data ecosystem is like finding that needle in the haystack at the touch of a button. It becomes finding, not searching. Within each piece of data at your fingertips your teams can provide that level of customer service that your customers expect. It provides executive teams the insight into how data is accessed and used. And it provides the ability to govern and stay in compliance when dealing with sensitive information.

Learn more about what a CSP can do for your organization, download our free eBook Content Services Statistically Speaking.

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