Customer experience and user experience are terms in the business world that are often confused but are different. Although unique, both are equally important and rely heavily on each other for businesses to thrive.
User experience is focused on a product or service, a website, app or software, particularly in terms of overall user satisfaction and ease of use. Customer experience is focused on how a customer feels, positive or negative, when interacting with your company or brand from start to finish.
A user-centric and customer-centric approach with Systemware Content Cloud
Systemware Content Cloud was designed to allow ease-of-use with the customer in mind. With open API’s, organizations can develop applications and service modules that are specific to serving their customer’s needs. Quick access to most commonly needed documents, e-delivery, verified signatures and more enhancements provide an improved customer and user experience. Automation allows repeatable work to be less labor-intensive saving time, money and resources. Join Bob and Weston in this on-demand session to see how Content Cloud helps business-lines tailor the experience to fit their needs.