Systemware is especially visible at The AIIM Conference 2015 in San Diego. Not only are we doing product demonstrations at our booth of Systemware Content Cloud, but our Director of Innovation and Strategy Andrea Chiappe is leading a roundtable discussion and will serve as a panelist during the event.

Andrea’s roundtable discussion, titled “Managing Your Information Shouldn’t Make Work Hard,” focuses on the challenges organizations face in creating enterprise content management strategies.

“Transitioning into the digital business world requires companies to take an honest look at the current state of their content management technologies,” Andrea said in a news release before the event. “It is only then that they can devise strategic plans for the future. Part of the challenge is these are often complex systems and although the need for a strategy is understood, the roadmap to get there is often what becomes the stumbling point. Another challenge is that in order to prosper, the oppressive businesses technologies that companies procure must evolve from dictating how users work to becoming technologies that intelligently serve workers.”

She went on to say, “The identity of ECM has shifted over the years and many professionals question how to navigate that change. At Systemware, we believe that with a clear strategy, ECM solutions can be intelligent curators of secure information for end users and systems while remaining flexible and easy.”

For the panel discussion, titled “Industry Insights 2020 Expert Panel — Focus on Customer and Employee Engagement,” Andrea is joined by representatives from Oracle, EMC Corporation and ARC Document Solutions. They address the future of the industry within the “engage” topic. Attendees submit questions for the panelists in real time or via a mobile app. Thornton May, a futurist and dean of the IT Leadership Academy, moderates.

AIIM, a global community of information professionals, says its 2015 conference focuses on managing the risk of growing volumes and complexity of content, automating business processes, gaining business insight from the information collected, and using that information to better engage customers, employees, and partners.

Keynote speakers include Altimeter Group CEO and Principal Analyst Charlene Li, Delphi Group Founder Tom Koulopoulos, Yale-New Haven Health System CIO Daniel Barchi, ConocoPhillipsE ECM Director Christy Clark, and AIIM President John Mancini.

Systemware is a Platinum sponsor of the event. Click here for more information on The AIIM Conference 2015.