New regulations, such as the EU’s General Data Protection Regulation (GDPR) and the California Consumer Protection Act (CCPA), give consumers increased control over how their personal information is being accessed, used, and deleted. Consumers also gain the right to erasure with these laws—also known as the “right to be forgotten.”
GDPR and CCPA place limitations on businesses for storing personal information beyond necessity. However, finding this consumer data can be difficult or impossible, especially in organizations that store data in multiple siloed repositories, each with its own technology. Content Cloud addresses this challenge by enabling organizations to utilize event-based retention rules that can be set around sensitive content. This allows all relevant personal information to be deleted automatically when an account closes or a customer has requested to be forgotten.