User adoption is a fickle beast. Sometimes, it can require thinking about your information ecosystem differently and with a whole new content strategy. There can also be a learning curve for your teams and an additional financial investment. Likely there are new processes, new strategies, and new technologies that will come with an implementation. But with the right content services platform (CSP), you can mitigate many of these roadblocks. The right CSP can seamlessly integrate within your current data ecosystem providing a smooth transition to a modern platform that will grow and adjust with your business. It can not only have the same familiar processes and user experiences as your existing systems, but can also take what you have and build on it to give your data even greater capacity to work for you and your teams now and in the future.
According to Systemscope, 50% of ECM deployments have low user adoption thanks in part to a failure to adequately incorporate organizational and process needs into the project.
It is not only about your employees being on board with a content services platform. Your organization also needs to have the roadmap in place for a successful transition to a platform that can follow you into the future. Adoption and implementation can largely be dependent on the changing needs of your industry or department. As different compliance measures take effect across the globe, organizations have to be ready to adhere to different data governances. With data volumes growing at enormous rates, the need to capture and manage it with a comprehensive strategy becomes more and more critical. Each piece of content needs context to be able to fulfill business critical processes efficiently. CSPs are platforms that give you a 360-degree view of each piece of content and enables you to place rules around it. If you can’t see it, you can’t manage it.
Learn more about what a CSP can do for your organization, download our free eBook Content Services Statistically Speaking.
Lauren Caiafa is an Integrated Marketing Manager and Art Director for Systemware and has been working in Marketing for almost 20 years. Specializing in B2B and software development companies, Lauren manages marketing strategy and activities, leading measures to increase brand awareness and tell customer stories that communicate the Systemware experience.