A Decade of Content Management Change

By John Mancini, AIIM Chief Evangelist

As Jerry Garcia might say, “What a long strange trip it’s been.”


Information management technologies servicing business landscapes using traditional technologies are failing. The impact of these burdens is becoming more evident and the pace at which this is occurring will only quicken.

There is clearly a migration in the direct of cloud content management solutions, which means that organizations have a decision to make relative to the large volume of documents in existing legacy systems. The challenge is that organizations may have millions of documents. Which should be moved and which should stay where they are? What can be safely archived or deleted?

New and modern cloud-based solutions can’t just be slapped on to what you have now. Which means that organizations need a new strategy for managing the network of information assets that are the lifeblood of a digital organization.

Think about the incredible changes going on in the content management space:

Content Management 2007 Content Management 2017
Driven by IT and specialists Driven by end users and the business
Departments at large companies Any size company
Usability & mobility an afterthought Usability and mobility core
Cloud “someday” Cloud now
Boundary-less clouds National clouds
Security at the perimeter Asset-based security
On-premise silos On-premise + SaaS silos
Analytics “someday” Analytics now
Dark data Data insights
Hard lines between data and content No one cares whether data or content
Customization, not configuration Configuration, not customization
Big bang, boil the ocean deployments Apps built on a consistent foundation
Collect data and information Operationalize data and information
Three Challenges to Consider When Moving Beyond ECM

About the Author:

John Mancini is the Chief Evangelist and Past President of AIIM. He is a well-known author and speaker on information management and digital transformation.  As a frequent keynote speaker, John offers his expertise on Digital Transformation and the struggle to overcome Information Chaos. He blogs under the title Digital Landfill, has more than 10,000 Twitter and 5,000 LinkedIn followers. He has published more than 15 e-books, the most recent being The Next Wave: From ECM to Intelligent Information Management, Infonomics: How Do You Measure the Value of Information?,  Content Management 2020,  Information Professionals: Where We Came From and Where We’re Going,  and Information Chaos vs. Information Opportunity.

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